OFCOM have recently reported that "two thirds of people now own a smartphone, using it for nearly two hours every day to browse the Internet, access social media, bank and shop online... The vast majority (90%) of 16-24 year olds own one; but 55-64 year olds are also joining the smartphone revolution, with ownership in this age group more than doubling since 2012, from 19% to 50%."

More than 60% of Email Marketing campaigns sent by ou clients are now opened on a mobile device, whether that's a smartphone or tablet. We help our clients ensure not only that their campaigns are successfully delivered to their subscribers inboxes but are also optimised for the best possible experience, with full clear images and copy, with call to action buttons and links easy to access, and delivering onwards to an optimised website.

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Yet many marketers are not yet on board. Whether it is because they don't realise the stats or they don't know how to optimise their HTML for responsive build, you shoulld get this sorted.

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Our Email Marketing Module, Emailer, has an incredibly easy to use campaign build interface that ensures content is fit for mobile devices across the various screensizes.

The drag'n'drop template builder is a great option if you or your team aren't as confident with HTML. The tool automatically mobile optimises your content to give your subscribers the most seamless experience possible when engaging with your marketing campaigns.

If you're using the drag'n'drop template builder, all you really need to be sure of is that the base typography is minimum of 14px and images are at least 320 pixels wide to ensure all renders in best quality on the smallest screen size.

For those amongst you who are HTML heroes, you can still import your files into the platform and benefit from our Litmus test integration; providing you with previews to the key email platforms from the various iterations of Outlook, all the browser types for web email clients, and the most popular tablet and smartphone apps and native mail clients.

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Multichannel Approach
While it's great to make sure your email campaigns are accessible on various screensizes, what about the content you want your subscribers to click through to and engage with?

Here's a checklist of what to consider when linking to content from your email campaigns:

  • Is your website responsive?
  • If you're linking to documents, how are you displaying these?
    While we preach that no email should automatically link to PDF files (this can flag your content as Spam!) if you need to do this, we recommend linking to a landing page with access to the files required. You should make sure this page is responsive.
  • If you're including a phone number as the call to action, test to see if this is easy to tap and call straight from a mobile device, as this is the prime environment for this action to work.

Want to know more about optimising your Email Marketing Campaigns or Website? Get in touch.