The world's top-earning music stars are still struggling to make significant earnings online, with the majority of artists’ profits coming from live shows, according to Billboard's Top 40 Money Makers report. Only 25 artists made more than USD1,000 in the year from on-demand music streams, while just 13 artists generated digital download sales of USD200,000 or more over the course of the year.
This is a similar topic to the recent Spotify / Lady Gaga story, and shows the sad reality of digital distribution as measured in hard $. It does make you wonder why not more artists understand that their destiny is in their own hands, and start to sell direct from all channels available, be it website, fansite, concert, flyer etc. It is super simple with a solution like our own STARtxt to get lots of different types of digital assets out there, from downlads to mobile tones and video. Yes it does take some effort, but at least it delivers a decent margin per sale and ownership of the ultimate customer, for follow-on sales.
Mobile Marketing Watch reports that Continental Airlines ran a test campaign a while back in which it partnered with WhitePages.com to target banner ads aimed at business and leisure travelers. An identical ad was placed on the WhitePages.com mobile site, as well as in its mobile application.
Contrary to the expectations, the mobile Web ads (on the iPhone) delivered a higher click-through rate than the actual app versions. Without providing actual rates, WhitePages said the mobile web banners had a 135% higher CTR (click-through rate) than ads on the iPhone app.
In terms of placement, ads placed at the top of pages worked better than those at the bottom in both cases. In the end, the ads on the mobile site sold 80% more airline tickets than that of the iPhone app.
It's early days for traditional banner ads on Mobile, but these significantly different results give food for thought. The Mobile Web is the most potent opportunity longterm, especially when looking at ROI (including cost of production/updating vs apps). For media and other companies reliant on ad revenues, the news here confirms that opportunity further.
We have added new displayed information for each stored Contact in the Account:
Handset information including make and model
Network operator (carrier) information
These items can also be used in Advanced CRM to identify certain contact groups.
Note that to identify the Handset, the Contact must have accessed one of the mobile sites or landing pages at least once. To identify the network operator / carrier, the Contact must have sent at least one SMS inbound to the connected shortcode or long number.
The new feature has been enabled on all PRO Accounts.
Register now for our Newsletter, delivered straight to your Mobile! Includes special offers, product updates, best practice hints & tips, market highlighs and more.
