| Case Study - Gravitas |
|
Gravitas - Loose weight TV campaign
Overview Founded and led by doctors, Gravitas is a highly specialised and experienced provider of weight loss surgery and non surgical weight loss. Using a KODIME mobile marketing solution, Gravitas is increasing brand awareness and response rates from TV and other advertising. Details Working with the Gravitas advertising agency, shortcode number and a keyword "call to action" are featured prominently in th company's TV campiag across a range of UK channels. The TV ad focusses on response, and the voice over restates the call to action "Text us now for more information". The resulting SMS dialogue also captures the respective UK postcode for more targeted follow-up. Components used SMS Messaging, shortcode, keywords, Mobile site. Results The campaign response has by far exceeded initial expectations. The use of mobile means scaleablity and availability of an automated sales line, while capturing all lead data reliably for 1:1 follow up. |




















|
© 2009-2010 KODIME Ltd Mobile Marketing mCRM & mCommerce. This website is operated by KODIME Ltd, Stonebridge House, 28-32 Bridge Street, Leatherhead, Surrey, KT22 8BZ, United Kingdom, Company Registration 04431287. Registered Office: Esher, Surrey, KT10 8DD, United Kingdom. ZOOMtxt®, STARtxt® and PROPtxt® are registered trademarks of KODIME. |