Gravitas - Loose weight TV campaign

Overview

Founded and led by doctors, Gravitas is a highly specialised and experienced provider of weight loss surgery and non surgical weight loss. Using a KODIME mobile marketing solution, Gravitas is increasing brand awareness and response rates from TV and other advertising.

Details

Working with the Gravitas advertising agency, shortcode number and a keyword "call to action" are featured prominently in th company's TV campiag across a range of UK channels. The TV ad focusses on response, and the voice over restates the call to action "Text us now for more information". The resulting SMS  dialogue also captures the respective UK postcode for more targeted follow-up.

The instant response confirms contact details to the enquirer, and also clearly states by when a call back will occur, given that some of the TV ads are placed later in the evening.

The Gravitas sales team is instantly informed by Email, with the alerts being routed to different staff depending on the lead's postcode.

A daily summary report is automatically generated and emailed to management daily, to provide ongoing campaign results.

A mobile internet landing page provides additional data capture opportuinities and contact details.

Components used

SMS Messaging, shortcode, keywords, Mobile site.

Results

The campaign response has by far exceeded initial expectations. The use of mobile means scaleablity and availability of an automated sales line, while capturing all lead data reliably for 1:1 follow up.