Sunday 05 Feb 2012
Market: Shopping via Mobile
Shopping via mobile is set to become more commonplace over the next year, with a significant proportion of retailers saying they plan to have mobile commerce technology up and running in the next year.
According to a survey by eDigitalResearch, 41 percent of UK retailers said they intend to have a transactional mobile site or app in place within the next 12 months.
Some 94 percent of those queried also said they see the mobile sales channel as a real opportunity for their business. More than half (59 percent) of respondents said they expect their mobile revenues to increase during that period.
Shopping via mobile is set to become more commonplace over the next year, with a significant proportion of retailers saying they plan to have mobile commerce technology up and running in the next year.

According to a survey by eDigitalResearch, 41 percent of UK retailers said they intend to have a transactional mobile site or app in place within the next 12 months.

Some 94 percent of those queried also said they see the mobile sales channel as a real opportunity for their business. More than half (59 percent) of respondents said they expect their mobile revenues to increase during that period.

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