In Japan and Europe — and now increasingly in the U.S.— QR codes tag everything from fashion boutique windows to fresh fruit.

QR codes, literally short for “quick response”, quite simply eliminate the need to manually type a URL into a mobile phone — otherwise a bother for mobile users.

They can also be used to trigger an SMS response, and work best in tandem with short codes and keywords.

Each URL of a Mobile Site in your Account is now connected to a QR Code.